Hello Bloggers and Digital marketers. in this article, we are gonna discuss Website ranking. In website ranking generally, people face two kinds of problem. one is not improving the ranking level, another one is Decreasing ranking level. you can easily fix these issues by running some checking and maintenance.
okay, how can know in the first hand my website rank increasing or decreasing? there is no official tool to measure this. you can try third-party SEO tools to check Domain Authority, Citation Flow, Back-links. But, if you are an admin of a blog or website you can simply evaluate your site from Google Analytics or Google Webmasters. A low number of clicks and a high number of bounce rates are an indication of poor content and something wrong with your site.
some people still believe PageRank will be helpful to rank a site. yes, it was measured and search results are ordered by Google once. now it’s not a ranking factor. so just leave it.
To Improve the Ranking:
1. First Check-Webmaster:
Make sure your Google Webmaster has no isuues[error], warnings. warnings are not affecting factors but need to be fixed. Errors must be fixed at any cost. confirm your web pages are crawlable by search engines. this one is the first maintenance checking run if you are facing ranking plateau.
If you face Errors and warning just use Google Webmaster Product Forum to get Help. because various kinds of errors occurring are possible. you can get a valid solution within 24 Hours.
2. Poor content vs High Bounce rate:
Content is the king of every blog. poor quality contents lead to High Bounce rate. High bounce rate naturally does low ranking. because Google webmaster decides content quality by Bounce rate.
In order to reduce bounce rate first thing is to improve your blog, you need to improve your content by deep research. well researched and presented contents are keep the audience on the page. share your own unique ideas, unique ways to present a content.
Bounce rate not only calculated by on time also measured by how many pages users viewed at the session. you can secure this by adding related posts or Internally linked related posts.
Use infographics, multimedia ex: Videos are interesting tactics to keep your audience on a page. at the same time make sure these things not reducing your web page speed. because of web page speed matters as a ranking factor.
After all worthy useful contents are appreciated by people naturally. try to throw some quality contents.
3. Quality Backlinks:
Backlink building is the one and only concept of off-page SEO. but, Google loves natural backlinks. also, they updated their search engine algorithm to smash site which has spammy low-quality backlinks. lot’s of paid backlink built sites are penalized by this action. and remember only authority site backlinks are worthy to increase your web page ranking. that’s why I say people don’t focus too much on off page SEO. let it happen naturally!
To Avoid and Secure Ranking Quality:
1. Maintain the content quality
2. Check and fix the webmaster issues
3. Disavow spammy backlinks
4. Don’t buy spammy backlinks
5. Don’t follow any ingenious Black hat SEO methods. ex: Article spinning
6. Increase the Web page Speed and reduce the loading time
7. Don’t upload malicious files on your site
8. Install SSL to reduce the risk of hacking-Free Zero SSL installing Guide
9. Disable anonymous commenting option to limit Spam comments
10. Don’t try to generate artificial traffic by using traffic exchange programs
That’s it. following these instructions may help you to improve and secure the ranking on Google. if your site is new it takes some time may take months to rank it. because Google runs multiple tests and checks factors to rank your site. but once your site is ranked well then it’s boom!
If you find this content worthy share with your friends and leave your suggestions and any queries related to this. Thank you!